Social Media Tools for Small Businesses

Social media marketing is a must for any small businesses. With these simple tools, you can become an expert in no time.


Create beautiful images for Facebook, Instagram, Twitter, Pinterest, and more with Canva’s free software. Canva’s user friendly platform helps you create visually stunning images to use as social media posts. Whether you want to share product information or create a new cover page for your YouTube account, Canva has a simple interface to help you express your creativity.


Save time when managing your social media accounts with Hootsuite’s free platform. Link all of your social media accounts, including Twitter, YouTube, Instagram, and Facebook, to easily post new content. The most exciting part about Hootsuite is its engagement tools. You can monitor and engage in every conversation without leaving the Hootsuite platform. Using the analytics tool, follower growth and post engagement can be tracked to determine what content most resonates with your audience, helping you to tailor your social media marketing efforts.


Buffer is similar to Hootsuite in that you can link social media accounts and schedule future posts. One feature that small businesses can take advantage of when using Buffer is the posting analytics tool. Buffer analyzes what times of the day receive the most engagement based on your following. Taking advantage of this scheduling tool helps ensure that your posts are seen by the most number of users.

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